Hobart’s Eve Mure has claimed victory in the women’s marathon at the EVA Air Marathon in Taipei, delivering a standout performance in her third ever attempt over the distance.

Attendance at the race, held on Sunday, October 27, is part of Atlas Events’ ongoing sponsorship arrangement with Taiwan’s airline EVA Air.

EVA Air awarded flights and race entries to the top finishers of the Sunshine Coast and Brisbane Marathons, enabling Australian athletes to compete internationally, experience new race environments, and gain insights from world-class events.

More than 24,000 runners competed across four distances, starting at the Presidential Palace and finishing at Dahzi Bridge. Mure’s win continues a strong tradition of success for Australian athletes in Taipei, with Cassie Fien also claiming the women’s title in 2023.

Competing in only her third marathon, Mure finished in 2:57:38, maintaining a close battle with her nearest competitor throughout much of the race. Trading places on the bridge ramps, she pulled away in the final 10km to secure victory by more than three minutes.

Supported by her parents, Will and Jude Mure, who travelled from Hobart to watch the race and explore Taiwan for the first time, Mure described her international debut as both challenging and rewarding.

"The heat and humidity were, intense, but i felt well-prepared after my recent trip to Bali," she said.

“It was an amazing experience to race in such a vibrant city. The local support and regular aid stations were fantastic. I’m grateful to Atlas Events and EVA Air for making this possible."

Brisbane’s Matt Cooper, a former triathlete turned distance runner, finished seventh in the men’s marathon, also relished the chance to compete.

Cooper described it as one of his toughest races but was pleased in how he managed the heat and tactics of the other top runners who had travelled from throughout Asia to compete.

"It was a once-in-a-lifetime opportunity to race somewhere new and challenging. Competing in Taipei allowed me to see how international events are organised and running a marathon is one of the best ways to see a city,” he said.

“I had a race plan but by 10km I knew it wasn't going to be a race judged by time. I had a good pack, and we picked off a few runners and at 20k I was in 10th. Then the sun came out and there was zero cloud cover.

“I switched down a few gears in the hope of kicking it down at 35k. But by 25k I knew it was about surviving and holding my goal of a top 10 finish. I was satisfied finishing in 9th, but then discovered 2 runners ahead had stepped off the course somewhere after the 20k turn and I was 7th overall. Honestly, just to finish in those conditions is what I’m most proud about.”

Atlas Events Managing Director Jason Crowther, who raced the event in 2023, commended both athletes for their outstanding performances.

"It’s fantastic to see our athletes not only compete but excel on the international stage. Our partnership with EVA Air has opened doors for our winners to explore new destinations and grow as athletes. We’re thrilled to have them represent Australia so strongly in such a competitive field," he said.

The 2024 edition marks the second time Atlas Events has sent Australian representatives to the EVA Air Marathon.

With a focus on fostering international opportunities for Australian runners, Atlas Events plans to send another strong contingent in 2025, thanks to the ongoing support of EVA Air.

About Atlas Events

Atlas Events hosts major running events across Australia, including the Brisbane Marathon, Sunshine Coast Marathon, Cairns Marathon and Hobart Marathon attracting thousands of participants each year. With a focus on community, health, and wellbeing, Atlas is dedicated to delivering exceptional events and unforgettable sporting experiences.

About EVA Air

EVA Air is a leading international airline, committed to supporting athletic events that promote cultural exchange, fitness, and global connection.

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The Hobart Airport Marathon Festival is gearing up for a spectacular third edition, with record-breaking numbers expected at the event. With over 2500 participants anticipated, including a significant contingent of 1000 attendees traveling from interstate, this year's festival promises to be the biggest yet. 

Event Director Jason Crowther expressed his enthusiasm for the overwhelming response, citing a substantial increase in participant numbers compared to previous years. "We're thrilled to see such tremendous interest in the Hobart Airport Marathon Festival. The growing enthusiasm highlights the event's reputation as a must-attend occasion for both seasoned athletes and recreational runners alike," remarked Crowther. 

The festival's success can be attributed not only to its growing popularity but also to the ideal running conditions and breathtaking course. Participants can expect a picturesque route, featuring stunning views of Hobart's iconic landmarks, including Constitution Dock, the Derwent River, and Salamanca Wharves. The combination of scenery and an exceptional venue at Constitution Dock creates an unforgettable experience for all involved. 

Beyond the thrill of the race, the Hobart Airport Marathon Festival serves as a significant economic driver for the local community. With projections indicating a return of over $1 million to the Hobart economy, the event contributes substantially to the region's prosperity. 

"We are proud to play a role in supporting the local economy while providing a platform for athletes to showcase their talent and determination. The Hobart Airport Marathon Festival is not just a race; it's a celebration of sport and camaraderie, supporting community, charity and the spirit of Tasmania," added Crowther. 

As the countdown to the festival begins, there is a growing excitment among participants, volunteers, and spectators alike. Whether aiming for a personal best or soaking in the vibrant atmosphere, the Hobart Airport Marathon Festival promises an unforgettable experience for all involved. 

For more information and registration details, visit hobartmarathon.com.au.  

2023 has brought a number of new partnerships one we are particularly excited about is a new partnership between Sixt, a leader in the car rental industry, and Atlas Events, owners of the Hobart, Brisbane, Cairns & Sunshine Coast Marathon Festival's. This partnership promises to bring many benefits to those travelling to each of the Atlas Events organised races and in need of car hire services.

Sixt will offer Atlas Events' customers access to a wide range of high-quality rental vehicles at unbeatable prices. From compact cars to luxury vehicles, the Sixt fleet of vehicles can accommodate every customer's specific needs. Additionally, their simple booking process and round-the-clock customer support ensures a smooth rental experience for all. This partnership will also unlock exclusive benefits for participants of Atlas Events, stay tuned for more information. 

The partnership will also provide Atlas Events with reliable and high-quality transportation vehicles for all their event requirements, freeing up time to focus on producing the best event possible.

We are excited about the opportunities that this partnership brings and look forward to offering exceptional experiences for all those travelling to races and in need of car hire services. Sixt and Atlas will deliver high-quality and reliable car rental services and an enhanced race experience.